Greg Wilson

DIGITAL INSIDER

2014 : DIGITAS

A branded video series that uses real merchants to highlight the various benefits of accepting the card.

PLUM CARD LAUNCH

2012 : DIGITAS

When launching a complex financial product, it's tough to communicate all the details while making it an entertaining experience. But that's what we did. We created a engaging video by balancing the card's story with relatable moments that pertain to the business. We used a dynamic approach to information graphics to keep the energy and tone of the video upbeat and optimistic.